These Terms of Service ("Terms") govern your access to and use of WABlast ("Service", "Platform"), operated by WABlast (Registration No. 2026/279975/07), a South African business ("we", "us", "our"). By registering an account or using the Service in any way, you agree to these Terms in full. If you do not agree, do not use the Service.

1. The service

WABlast (Registration No. 2026/279975/07) is a South African software-as-a-service platform that enables businesses to send bulk personalised WhatsApp messages to their contact lists via the official Meta WhatsApp Business API. WABlast owns and operates all WhatsApp Business Accounts (WABAs) and dedicated phone numbers used on the platform. Clients are assigned a dedicated number for the duration of their subscription.

2. Platform dependencies

WABlast operates on top of several third-party platforms. Your use of WABlast is also subject to the terms and policies of these providers:

3. Eligibility

• You must be at least 18 years old and legally capable of entering into binding contracts under South African law.
• You must be using the Service for legitimate business purposes only.
• By registering you confirm all information you provide is accurate, current, and complete.
• WABlast is intended for use by South African businesses. International use is permitted but you remain responsible for compliance with your local laws.

3a. Account responsibility

Each account is the responsibility of the person or business in whose name it is registered.

• Where an account belongs to a business or company, the responsible person (the principal, owner, or authorised representative who accepts these Terms) takes full responsibility for the account, all users added to it, and all activity and messages sent through it.
• Where an account belongs to an individual, that individual takes full responsibility for the account and all activity and messages sent through it.
• You are responsible for keeping your login credentials secure and for all activity that occurs under your account.
• If a user abuses company resources or the Platform, the responsible person and the user concerned may be held liable. WABlast is not responsible for the misuse of an account by any user added to it.

4. Acceptable use

You agree to:

• Only send messages to contacts who have explicitly opted in to receive communications from your business via WhatsApp.
• Comply with the Protection of Personal Information Act 4 of 2013 (POPIA) and all applicable South African laws governing electronic communications and direct marketing.
• Comply with the Consumer Protection Act 68 of 2008 (CPA) and the Consumer Protection Act Amendment Regulations, 2026. WABlast (Pty) Ltd is the registered direct marketer for all marketing communications sent through the Platform. WABlast's identification — its registered name, registration number, and contact details — is automatically appended to every marketing message as the compliance signature required by the CPA Amendment Regulations. You are not required to register with the NCC yourself. However, you remain solely responsible for: (a) obtaining and being able to demonstrate lawful, explicit, verifiable consent ("opt-in") from every contact before sending; (b) the content of every message you send; (c) honouring all opt-out requests; and (d) complying with all applicable marketing regulations and laws at all times.
• Opt-out responsibility. The Platform automatically blocks messages to recipients who have opted out. If you circumvent, override, or in any way bypass the Platform's opt-out controls and make contact with a person who has opted out — whether through the Platform or by any other means using data obtained through the Platform — WABlast bears no responsibility or liability whatsoever for that contact. You accept full and sole responsibility for any such breach.
• Comply with Meta's WhatsApp Business Policy and all associated Meta platform policies.
• Honour all opt-out requests immediately and maintain an accurate, up-to-date opt-out list.
• Only use approved WhatsApp message templates as required by the Meta API for business-initiated messages.
• Ensure your business and message content comply with WhatsApp's Commerce Policy.

5. Prohibited use

The following are strictly prohibited:

• Sending messages to contacts who have not given explicit opt-in consent.
• Sending spam, bulk unsolicited messages, or messages to purchased, rented, or scraped contact lists.
• Sending content that promotes adult content, gambling, illegal substances, weapons, tobacco, alcohol to minors, pyramid schemes, or political campaigning.
• Using the Service to harass, threaten, defame, or harm any individual or organisation.
• Attempting to circumvent messaging limits, credit controls, or any platform security measure.
• Sharing your account credentials with any third party.
• Reselling, sublicensing, or white-labelling access to the Service without prior written agreement with WABlast.
• Using unofficial or third-party WhatsApp automation tools alongside WABlast on the same number.
• Using the Service for any purpose that violates South African law or the laws of any applicable jurisdiction.

6. Subscriptions and billing

WABlast billing has two components: a prepaid monthly subscription and postpaid per-message charges. All prices are in South African Rand (ZAR).

6.1 Subscription fee (prepaid)

• The subscription fee is R249 per user, per month, payable in advance (prepaid).
• The billing cycle runs from the 25th of one month to the 25th of the next.
• Pro-rata on joining: if you join partway through a billing cycle, a pro-rata amount is calculated for the days remaining until the next 25th. The pro-rata amount is calculated as (R249 ÷ number of days in the cycle) × number of days remaining, and is quoted to you by WABlast on joining. Thereafter the full R249 per user is billed from each 25th.
• By accepting these Terms you agree to pay the R249 per user monthly subscription fee.

6.2 Per-message charges (postpaid)

• In addition to the subscription fee, each template message you send incurs a per-message charge.
• Per-message charges are postpaid — they accumulate during the billing cycle and are invoiced on the 25th (together with the next prepaid subscription period).
• Per-message charges are based on Meta's published per-message rates for South Africa, converted to ZAR at the live ZAR/USD exchange rate applicable on the billing date. Meta charges in US Dollars; the rand value of each message therefore fluctuates with the exchange rate.
• Meta sets and updates its rates quarterly (1 January, 1 April, 1 July, 1 October). WABlast passes these rates through and they are subject to change when Meta changes them.

6.3 Payment terms

• Invoices are issued on the 25th and are payable within 7 days.
• If an invoice is not paid within 7 days, your account's sending ability will be blocked until payment is received. Your data and dedicated number are retained during this period.
• Payment is currently handled manually by arrangement with WABlast. WABlast does not store your card or banking details.

7. Cancellation and refunds

• A minimum of 30 days' written notice is required to cancel your subscription. Notice may be given by email to info@wablast.co.za. Your subscription, access, and dedicated number remain active during the notice period, and the subscription fee remains payable for that period.
• Any accumulated per-message charges are invoiced at the next 25th billing date, including charges incurred during the notice period.
• You may pause your subscription for up to 30 days from your dashboard. During a pause, subscription billing is suspended and your dedicated number is held for you. Your account resumes automatically after 30 days.
• After your cancellation takes effect, your account will be deactivated and your dedicated number will be returned to the WABlast pool.
• We do not offer refunds for partially used billing periods. Prepaid subscription fees already paid are non-refundable.
• If a technical failure on our part prevents you from sending messages, contact us and we will assess the situation and may issue a credit at our discretion.

8. Dedicated numbers and WABAs

• WABlast assigns each active subscriber a dedicated WhatsApp phone number for the duration of their subscription.
• All WABAs and phone numbers are owned and operated by WABlast. You do not acquire any ownership rights to the assigned number.
• Your number is reserved for you during your active subscription and until the end of your current billing period after cancellation.
• WABlast reserves the right to reassign numbers from suspended or deleted accounts.
• Display names on numbers reflect the phone number itself by default. Premium display name changes are available on request after identity verification.

9. Account suspension and termination

WABlast reserves the right to suspend or terminate your account without notice if you:

• Violate these Terms or any platform policy.
• Use the Service in a way that endangers the platform, other users, or WABlast's relationship with Meta.
• Fail to pay an invoice within 7 days of issue (sending is blocked until payment is received).
• Are required to be suspended by Meta, a court order, or applicable law.

Suspended accounts are not eligible for refunds. Accounts suspended for policy violations may be permanently banned.

10. Service availability

We aim for high availability but do not guarantee uninterrupted service. Downtime may occur due to maintenance windows, Meta API outages, Supabase infrastructure issues, or circumstances beyond our reasonable control. We are not liable for business losses resulting from service interruptions.

11. Limitation of liability

To the maximum extent permitted by South African law, WABlast's total liability to you for any claim arising from the use of the Service is limited to the amount you paid in subscription fees in the three months preceding the claim. WABlast is not liable for any indirect, special, incidental, or consequential damages including but not limited to: loss of business or revenue, WhatsApp account suspension by Meta, failed message delivery, data loss, or reputational harm.

12. Intellectual property

All WABlast software, designs, branding, and content are the intellectual property of WABlast. You may not copy, reverse-engineer, modify, or redistribute any part of the Service without prior written permission. Your own message content and contact data remain your property.

13. Privacy

Your use of the Service is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal information in accordance with POPIA.

14. Changes to these terms

We may update these Terms at any time. We will notify you of material changes by email at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

15. Governing law and disputes

These Terms are governed by and construed in accordance with the laws of the Republic of South Africa. Any disputes arising from these Terms or your use of the Service will be subject to the exclusive jurisdiction of the South African courts. We encourage you to contact us first to resolve any dispute informally before pursuing legal action.

16. Contact

For questions or concerns about these Terms, contact us at: info@wablast.co.za or WhatsApp: +27 65 744 6230

© 2026 WABlast (Reg. 2026/279975/07) · Made in South Africa 🇿🇦 · Privacy Policy